Core Business

Master Planning

Emaar’s strength as a developer lies in the master planning of large scale parcels of land into diverse and active communities. The firm is able to accommodate plans that focus on high-rise, mid-rise or low-rise residential uses as well as those containing a large variation in uses, incorporating the best planning principles for mixed-use communities.

Building Lifestyle

A key element in developing any of our new communities is defining the lifestyle that can be attained by the purchasers of homes. Creating a lifestyle choice is an essential part to the work that is completed at the master planning stage as it provides clients with the ability to see a static plan for the visionary spaces and activities that will be made available upon the project completion.

High level
of Amenities

In all of our communities, it is important that future residents and workers have access to recreational and social infrastructure. In fact, many of our communities are completed to a scale where they are self-contained with all amenities available within the community. Residents will enjoy educational facilities, passive and active park spaces, medical clinics, and shopping to meet their daily needs.

Enhancing
the Value of Properties

The placement of sufficient amenities, design controls and lifestyle options aids with increasing land value within an Emaar master plan as well as the lands that share boundaries with the specific community. We find that the market responds much better to a well thought out and planned community. In fact, over time, we see an increase in the value of the community as it comes to fruition and the buildings, retail and amenities come to life.